In Reinitz v Kellogg Sales Co., No. 1:21-cv-01239-JES-JEH (USDC CD IL, June 2, 2022), the trial court dismissed a proposed class action accusing Kellogg Co of defrauding consumers about the content of its Frosted Chocolate Fudge Pop-Tarts, one of several lawsuits challenging how it markets its toaster pastries.
In his decision, U.S. District Judge James Shadid in Peoria, Illinois, rejected plaintiff Roberta Reinitz’s claim that Kellogg’s labeling, including an image showing a chunk of fudge, violated federal and state consumer protection laws. Reinitz, of Chatsworth, Illinois, alleged that she would not have bought the Pop-Tarts or would have paid less for them had she known they contained no milk and butter, or milkfat, which she called “essential to fudge.”
But the Judge disagreed and held that Reinitz failed to show that reasonable consumers would expect fudge to contain milkfat, or that “a chocolate-tasting fudge product made from oils and whey would mislead a reasonable consumer.”
In seeking a dismissal, lawyers for Kellogg said milk and butter were not the “defining ingredients” of fudge. They also said “fudge” referred to the Pop-Tarts’ flavor, and that a reasonable consumer “would interpret it to mean that the product tastes like chocolate (which it does).”
This is another one is a series of cases brought based upon misleading food labels and “ingredients.” At least three federal judges in Illinois and New York have this year dismissed lawsuits filed by the same plaintiff’s counsel claiming that Kellogg did not use enough strawberries in its frosted or unfrosted Strawberry Pop-Tarts.